Character identities

A mixture of Figurative Character Identities created for individual or company clients

Melia Music samples final

Logo for singer/songwriter Paul Melia’s own Music Label
2 colour & B&W versions shown above






Bonetti Letterhead

Bonetti 3

Identity for Bonetti Real Estate Services¬† –¬† The brief was to incorporate an Elephant into the branding –
Symbolising, sturdiness, intelligence, playfulness, majesty, memory, plus a sense of family & community.
The image incorporates 2 house shapes, contained within the negative spaces, 1 repeated on the card back.
Multipurpose branding use – House style, Stationary, Website & Sale boards.
Toucan Logo
Toucan Letterhead
Toucan Tutors identity – Letterhead & Business Card adaptations above
Pocket wolf homepage 3
Pocket Wolf Music logo
Tonal & solid versions shown above
Mason surfboards behance
Mason Surfboards
Logo design for customised board company, combining a manta ray with a stylised M
Colour & B&W versions shown above
AA Letterhead & card
Avril Allen – Life coach logo
letterhead & card layouts above


Hound Dog character identity  above (unpublished)





HOTD Sachet sample 2

‘Zombie Dog’ – Logo for hangover drink branding
Sachet use above – ‘Hairy Dog Concoctions’ variant logo below


SOP Banner
Spirit of Pembrokeshire – Website header & Identity
Designed for company selling merchandise to the local tourist market –
attracted by the endearing Puffin population – Tee shirts & marketing use mainly




Two different bear characters above & below
both originated for my ABC book


gatao-labels & bottle
‘Gatao’ – Portuguese Cat Logo, created for Wine labels
The cat gazes wistfully at a flying bird, which is embossed on the bottle.
Adapted for various colour-ways